Westlake Village Entrepreneur

Located near Thousand Oaks, Jim Lacey has enjoyed an extensive and triumphant career as an authority in all facets pertaining to the consumer items sector, particularly consumer packaged goods and healthy foods. Jim has collaborated with numerous standout local and global enterprises, utilizing his expertise in sales, advertising, production enhancing existing companies into industry forerunners. James additionally had over ten years of practical experience building his very own companies as a small business owner (Healthy Ventures, LLC as well as founded Crunchies Natural Foods), functioning as a business advisor and as a reputable snack food item developer.


James Lacey’s Crunchies Food venture has certainly been his most significant business accomplishment. The Thousand Oaks, California-based firm ascended from meager beginnings only to emerge as a field leader with his top-notch guidance. Crunchies opened as a small-sized office-based venture in the year 2005. By the year 2014, the business was the number one freeze-dried package snack food firm across the country, as cited by Nielson Research study. Crunchies had obtained distribution in numerous avenues like mass convenience stores, drug retailers, club retailers, all-natural food retailers, the armed forces, all-natural suppliers, and private health food retailers. Crunchies grew its product line offerings to 32 various veggies and fruit snacks and ran a 17,000 sq. foot production and distribution hub in Thousand Oaks, California. Out of his several duties as the firm’s co-founder and CMO, Jim Lacey Westlake Village managed day-to-day transactions and created sales and advertising solutions to grow company revenue. Using the knowledge he acquired at various global snack and nutritional organizations, he had the opportunity to take on settlement arrangements, supplier sourcing, as well as licensing/trademark synchronisation. James ultimately sold off the Crunchies brand in early 2015.


Jim P. Lacey, Westlake Village small business owner and triumphant pioneer, got his academic training attending Cal Poly in the town of San Luis Obispo. Jim received an Undergraduate degree from the School in the year 1981. In his study, he emphasized business management, along with a concentration in advertising. This academic training really helped prep him for the day-to-day obstacles he was bound to deal with all throughout his career.